Its like Guitar Center. I think this store is actually a Sam Ash now. Our most recent experience was mediocre. The salesman pressured us a little and wasnt very helpful. Just seemed to push what he liked or perhaps was incentivised to push. We ended up driving across town to guitar center where we could actually listen to the studio mics and they had a better selection of headphones too. My son actually had a better experience buying a guitar here vs. Guitar Center. So my reccomendation would be to visit both.