Awesome store. People.that work here and always friendly and kind. It is Awesome that they keep your makeup shades on file so you know what to restock up on. Currently they had a special of.spending more than 30 dollars and you get a.free coconut milk cleanser. I cant wait to try it out. Grateful to have found a beautiful cruelty free company.

Greatly knowledgeable and friendly staff!

Went in yesterday and had the best help from two employees who were extremely knowledgeable about the products and passionate about the company! Haven’t tried it too much, but from the little I’ve seen I think I’ll be sticking with this company. Also LOVE that all ingredients are natural and helpful for skin!

Great products! Cant recommend them enough. Sales staff are helpful and encourage you to test the products. They would get a 5 star rating if my first sales person hadnt told me that the moisturizer I was purchasing contained sun screen (but it didnt).

I enjoy my visit 😊 every time! Using the facial products since March and not disappointed yet.

Very helpful and friendly staff!

When I Googled cruelty free makeup, 100% PURE popped up, and as there is a store in Annapolis Mall I went right over. Mary did a fantastic job of cleansing my face, making me up, and explaining the products, and I bought the whole shebang. I am 66 and so happy to find a makeup that is light and covers and looks like my own skin. Thank you, Mary, and 100% PURE!

Am allergic to a lot of stuff, and these are the nicest products Ive ever used and Ive got some decades of makeup experience. Brooke in Annapolis is the best company salesperson Ive ever encountered, especially as far as kindness and product knowledge.

I am the manager of the store. Our products are all natural, and if you arent happy with what you purchases, you can get a full refund. We are sorry for the inconvenience if you in the past came when we were temporarily closed (15 minutes) if we were short staffed. We are a small store and we are hiring for better coverage. The more people buy in store the more staff we have. Do to the fact that their are no bathroom facilities, it would be understandable if only one person is working. Our foundations are wonderful, and we can show you how to apply it after complimentary applying the right skincare and primer. Call for an appointment to get one on one service, and we guarantee you will love it!

Love the makeup. Pricy and they didnt use animals. All makeup is natural. Fruits, plants.

I tried their foundation, eyeshadow, and lipstick. The foundation was the worst Ive ever owned, impossible to apply smoothly, was blotchy and caked in patches. The eyeshadow was worse, causing eyes to get itchy and watery within minutes of applying which Ive never experienced with any other eyeshadow. Total waste of money. The lipstick was fine.

Very nice helpful staff. Great healthy products!

Only east coast location, friendly staff and wonderful skin care

Love this shop and great customer service!

Has real good hand cream in there.

I love this store!!! Love amazing service and the best products!

Great selection and customer service was excellent

Very beautiful place.

Found everything we wanted and more.

Love their face cream

Had to wait for the staff to return to open the door (door closed during normal shopping hours) to shop. I will order online if I want more products.

Ok selections.