Im so grateful for Sea Cup & Up! Ive been here a few times and the ladies worked so hard to find me the right fit and style. The owner is really helpful in knowing all the brands and styles that can be special ordered. The store is clean and comfortable with a great variety of brands and styles to choose from. I highly recommend shopping here if you appreciate personalized shopping and quality customer service! Hands down the only place in Sarasota to shop at if you are a C cup or up! ⭐⭐⭐⭐⭐

Best bra shopping experience ever! These ladies made me feel comfortable, even when I went in feeling very uncomfortable with past bra experiences. Absolutely amazing ladies! Thank you! I’ll definitely be back!

Cheryl and her staff made me feel amazing, and look even better. I have spent way too much money on inferior underwear elsewhere. Never again will I buy a bra from anywhere else! The pieces I have purchased here are the only ones I ever want to wear. Check out my pics, can’t believe how perfect the strapless bra they fitted me with is! Can you see a seam? I can’t. And this is a crazy-tight fitting top.

This is the only place in town that a women can get a bra that fits and fits well. They also have bathing suits and other goodies for all shapes and sizes. The staff is welcoming and make everyone feel great.

Great customer service and lovely products. Its fairly pricey but a great local business with lots of knowledge for fittings.

Very helpful. Nice store.

Wonderful experience! Im a very unusual size combination so I have a hard time finding bras that fit. Staff was knowledgeable and extrememly helpful for fitting and providing options. Found 2 that Im super happy with!

I had a wonderful experience. I have never had a bra to fit so well. I will be going back .

I meant to post this MONTHS ago but got distracted, whoopsies. I am an unusual size (very small band/large cup) and I needed a strapless bra. I drove almost an hour each way to this shop and I was happy to find something in my size AND it was on sale! They also had a good selection of swim tops. My only complaint is that they did not have a restroom for customers but I understand with COVID precautions they want to limit touchpoints which is totally logical to my brain but not to my bladder LOL

I highly recommend Sea Cup & Up and Cheryl, the owner! My GYN referred me to this shop for a proper fitting - and Im so happy with my experience! Cheryl, the owner, was so great and helpful. Upon arriving, she immediately made me comfortable. We discussed my situation, determined my size and she then provided me with a few styles that may work. I was amazed by how beautiful the items were. As I was there mostly for functionality, I was so impressed with how lovely my options were. Cheryl took her time working with me to find the bras that had the best fit and were most comfortable.Im still shocked that Ive been wearing the wrong size bra for decades!! After 2 days of wearing my new, properly-fitted bras, Im already feeling relief.This is a little gem of a shop, a quaint little boutique in Sarasota. And Cheryl is as relatable, endearing and lovely as can be. I will certainly return again soon! ...and quite possibly pick up a little something for my husband, too :-)

My favorite lingerie shop! I have an unusual bra size that makes it hard to find quality products at good prices. The women at Sea Cup & Up are always incredibly helpful. They make me feel confident without pushing me to make any purchases, and store my size information and purchases for future visits. I definitely recommend coming in to check out the shop!

Everything i needed and more!! Tbe gals know there stock, and how to fit us gals!!

A beautiful little boutique located in downtown Sarasota. If you’re a lady that has problems finding the right size bra, the custom fit specialist at this boutique will probably be able to find a perfect fit for you. Check them out, the lingerie that they carry is truly gorgeous.

Let me start off by saying the customer service was AMAZING. The two ladies were very helpful. They made sure i was satisfied before leaving the store by my likes and not theirs. She took her time and showed me every option she had for me. I left with a great bra that I thought I would never find. I will definitely be back for the rest of my bras.

Awesome experience each and every time! Congratulations on 14 years Cheryl!

Drove over a hour to visit this store. Very professional and informed. It was worth the drive to have someone that knows what they are doing fit me and the selection of sizes they offer is just what I needed.

If you need a lawyer size bra or just want quality lingerie, this is the place to go. Bra fitters are experts at their job finding the perfect bra for you. As with any boutique, business prices are high. Products are the brands you never find anywhere else. You get what you pay for, just a warning to keep others from having sticker shock.

Always wonderful customer service & quality products! I cant imagine finding garments that actually meet my fit needs anywhere else.

Excellent customer service. They provided me with tons of different options for both bras and swimwear and were very knowledgeable about what I should try. I walked out with a great bra and swim top that fit perfect after wearing the wrong bra size for years. I’ll definitely be going back every time I need a bra or swimwear.

Always so helpful. Got the perfect Bra to wear on my cruise with a lowcut dress.

Sooo disappointed!! I had bought a few bras here with wonderful results but today was a different story. Friends gave me a gift card. I spent $150 on one bra....crazy to begin with ....I tried it on in the store was leary about it because it was different. It fit so I took off tags. Next day tried it on again and didnt like it. Bad move on my part I took off the tags however.....only two days later with the receipt they would not take it back nor would they work anything out. Im out of $150. I will not return!!! I can buy the same bras online and cheaper!! Bad move Sea Cup you lost a customer and potential referrals!!

Christine was extremely knowledgeable and made finding the right fit so easy. So many choices and all quite beautiful.

Tired of malfitting DD bras i took a friends advice to check out Sea Cup & Up and I found it to be the best choice i have ever made. Treat yourself to a wonderful experience they will measure you for the correct fit and help you find what fits you. Its worth the cost for a well fit and comfortable bra.

The ladies did it again! They always fit me perfectly and take their time doing so. I always feel so comfortable there and leave with an even better self image than I came in with.

Bras mainly for smaller busted, youthful girls and women, or perhaps those with implants.Little or sheer coverage seems to rule here.Very limited options for larger sized women who want uplift, separation, underwire, and beauty.Shop also sells some nice mens underwear.If looking for more coverage, uplift, fiberfill, push up, separation, Demi, or balconette, Fredericks is your best bet.

Left there with nothing but feeling self conscious. I was told they dont have anything that would fit me and laughed as she said it. Extremely rude. I even purchased almost $150 worth of stuff for my daughter and she thought they were rude as well. I wish I would have known she felt that way I would have walked out. Then they tell you after you pay that you can only return for store credit and the clearance is non returnable. I wish I had never driven OVER AN HOUR to go in and be treated so badly.

Service is wonderful, extremely knowledgeable. Great variety of styles and colours. Bathing suits too.

I have been to dozens of bra shops and Sea Cup and Up is the only only one I go back to! They are great!!! From sports bras to honeymoon lingerie I make it a priority to stop whenever Im in the area!

Only place that I can find a decent bra to fit. Im due for another visit.

Experienced sales staff found the right size in nice items in no time. Difficult to do with an unusual size.

Wonderful people to work with. Always friendly.