Adorable shop! Definitely go here if you need a gift for a new baby! Such cute stuff! The little strip of shops looks like not much from the street, but there are some real gems here.

If you have a preppy female on your gift list, you can find her Christmas or Birthday gift here. Only thing that kept me from 5 stares is I wish they had more variety. They have a lot of versions of the same items - which can also be good! But I love visiting small boutiques for the curated items they collect under one roof, and I wish the curation was larger. That said, I buy something 7/10 times.

Busy at Christmas. Many very nice things and VERY friendly and helpful staff. And they can do embroidery...

Stopped in with a friend and had plenty of money to spend. We had planned to purchase many gifts for birthdays as well as using a gift certificate. Unfortunately, surprised to find that the gift certificate for a men’s toiletry kit with NO expiration date would not be honored by the owner. She said they no longer carried the men’s Toiletry Kit and said she had no idea what the value would be and offered zero. So Jennifer, the owner, instead lectured my friend on how she should learn to file her gift certificates even though this one had NO expiration date.A ten percent discount on something, anything, would have been nice but the firm NO and offer of nothing was a huge turn off to this store and it’s owner.I have been in the retail business for years and this is Sales 101.

This small business is a wonderful hidden gem! Always walk in with one thing in mind and walk out with more then expected, every time!! From clothes, jewelry, kitchen items, unique gifts, oh the kids stuff! The Seasonal items, always tops other places. This place is definitely worth the stop! You can get items monogrammed. Ive had Ohio state sports cups done, my daughters name on her school bag, lots of fun options. They support local with having items by local artists also items with Baldwin park / winter park written on them. Best of everything here, oh did I mention the customer service? Amazing!!

This boutique is full of color and southern charm! We love doing business with The Primrose Shop. Super friendly atmosphere and staff.XO- The Grit & Grace Studio Family

Annie turned around my monogram job in just ONE DAY! AWESOME!

Great little gift shop with unique finds for females of all ages. The style is on the “preppy” southern style.It’s the service that knocks it down for me. It’s hit or miss. A simple hello can go a long way.

Horrible place! Ive been here twice and both times I was not acknowledged.. I was not welcomed in on both occasions although customers came in after me and were greeted not was I thanked for my business like the customer that made a purchase right before me. I was clearly and obviously disregarded here and if it wasnt for my five year old that wanted something sparkly from this place and I didnt want to disappoint her I would have left. First experience I understand the staff could have had a bad day, second experience clearly I see I wasnt welcomed here.

Great little shop for all kinds of personalized gifts.

The best place you could go for monogrammed items!! The staff is extremely helpful.

Love this shop! Great gifts and monogrammed items!