Yesterday I visited the Sour Patch Kids store with my friends at around 7:00 and it was amazing! The store was empty so we were able to walk around take pictures, choose our preferred candy and admire how beautifully decorated the store is. Being the candy lover that I am I had to purchase a huge bag of blue sour patch with water melon slices. Trust me the candy was the BEST CANDY I EVER TASTED. Visit this store, you wont be disappointed.

Fun, colorful store with all things Sourpatch. Lots of photo opportunities around the space and they even serve some cool sourpatch themed drinks and other treats.

Melody is a rockstar.... she was funny, helpful and just real. Great experience overall.

This place is awesome! I got some ice-cream, yum! Good customer service. Great food!

What a cool store! Seriously I felt like a real kid being there. Took my daughter there just before they closed. It was spacious with so many cute nicknacks to purchase, from pins, candles, T-shirts, cupcakes, photo ops & props!! A perfect place for family & anyone a die hard fan for this weird candy that is sour patch kids. Highly recommend visiting, especially if you’re into selfie perfect spaces & experiences. Because we went April 7th some parts of the store were closed off because of Covid, but as I write this review(June 19th) I’m pretty positive the whole space is back open to fully explore!

What a FUN place that I never knew existed!! I got a shirt, socks, shoes, & a jar of the Redberry SPK!! I loved it here ❤️

I was surprised that this store had flavors like pineapple

Its OK. It not that big. It very colorful and the sweet shop its very sour and sugary.

The workers were extremely helpful and very nice. Once I got back to Cali my kid was in love with the Statue of Liberty sour patch case they had!!! Oh and p.s. you can take amazing pics inside.

Amazing store with EVERYTHING sour patch kids including collectibles, plush, merch, an ice cream/milkshake bar, and even an energy drink! Super cool!

Awesome store, favorite flavor sold separately!

Awesome place for kids and adults like me who are kids at heart :)

Its fun, the murals on the walls are very interesting and but its much smaller than I expected and theres isnt a lot to do. Theres a fun taxi where you can take pictures and alot of merchandise but I wish there were more activities. Id recommend this for older kids.

Yesterday i visited the first ever Sour Patch Store located at 665 Broadway in New York.I like the concept and how the store is set up.They also have a dessert station but i still have to try their ice-cream.

My son took me to sour patch today to share with me the great experience he had when he first went there. Helpful staff, clean and tasty treats 🙂

First they are sour then they are sweet! The sour patch kids store in nyc was the sweetest! I love interactive places! This store is filled with color and candy!! Exactly what the world needs in this pandemic! The store has many spots to take some cute ig pictures! And the ice cream treats are def an experience! If your a foodie and like to try new desserts you have to come here! I’m an adult and came with no kids and I had a great time! I even brought someSour patch kids socks!(im a big kid) but I do recommend coming here for a family outing or if your a blogger or influencer you can def get some good content. Now I always recommend you buy something. This is a store dont just come and take pictures and leave. I would say block out a good 30 minutes to shop, take pictures and get a sour patch treat!Thank me later!XoxoxMs. Places to go people to meet

Cute store, leave it to a kid to spot a candy or toy store lol. They do sell sour patch kids candy and they have a little sweet shop where you can buy icecream, cotton candy or cupcakes. I saw the swedish fish slippers a customer purchased the day before and needed a pair. Items are moderately priced.

SOUR PATCH KIDS STORE! So I guess they bought the sugar place? Whatever.. Its awesome! My gf spotted it on our drive and we just had to stop in. If you like sour kids, youll be in heaven. I bought the ice cream, the strawberry spk pack and the explosion ones (my gf urged me to try those!) sure theyre cheaper at CVS or the dollar store, but the store is a fun little experience. Went on a Sunday, wasnt too crowded. Im not sure if the ice cream will be good, but what the heck, itll be fun to try! They have ice cream (soft serve) I believe and cotton candy (behind the counter type) as well as in the pint and ice pops. They have shirts and mugs and socks and even Sour patch kids cereal. Fun experience!

Unique Sour Patch New York merchandise that you wont be able to find anywhere else! Also tons of great photo ops.

Nice store, not so expensive like other sweet specialty shops.

Good merch and a fun space, however I witnessed several customers not following rules when filling from the bulk bins. Staff not enforcing rules or sanitizing.

The place is very nice and clean I just wish it was bigger and activities for the kids

Hopefully this little store gets even bigger and better

Prices are higher than grocery stores, but they have way more options

Its was so cool my girls loved it. Ice cream pricey.

This kinda reminds me of when I was younger and had my first M&M store exper on Time Square...I will never relive that again. Think of this as an explosion of sour patch kids. They have apparel, candy, taxi display for a photo op, soap, lip balm and more. I was interested more in the weird mystery flavor, which I never figured out along with strawberries and grape. Its a great experience for what it is. Try the sour patch cotton candy. 😬

This store is awesome. They even have sour patch kids icecream.

So cute! They serve ice cream too!

If you or anyone has a love for Sour patch kids this is your spot.. as soon as you walk in youre in front of a large candy dispenser full of basically all flavors of sour patch kids. You can make your own bag or a staff member can help you. The souvenir options are amazing from shirts to hoodies, socks, bags wallets, pillows, slippers and even ice cream. Overall great place for a date or just a family day with the kids. Also Swedish fish items are sold here and everything is very reasonable in price.

Cute store for kids!

Very cool place could not pass this place with out stopping in and it was worth it got enough sour patch to last me a lifetime lol

It was ok. Had variations of Sour patch flavors -sold separately and mixed. It was mainly Souvenirs than an experience

Delicious candy

Fresh candy, they have ice cream and popsicle versions as well. Social distancing enforced

This store and candies are good for the kids and candies look high quality

If for some odd reason you are obsessed with sour patch kids, this may satisfy your needs. Not sure why you would have a SPK shirt, but if you did, you could get it here along with a life sized box full of sour patched kids. Enjoy?!?

Lush sweet shop 😊 not cheap tho

Such a fun vibe inside! I stumbled onto to it not even knowing it existed, so that was a bonus.

Nice variety of sour patch sweets and swedish fish. Best spot to satisfy your sweet tooth.

Best pusheen selection in the city. Also has cool candies and other unqiue sweets. Clean and well organized.

If you like sour patch kids I definitely recommend you going to the store. Its a little pricey so keep that in mind. But overall great experience.

The place was nice and clean. The workers were great...

One of my fav new places in nyc good staff and very knowledgeable on they products and not badly priced

If you like the candy, you will love the store

Super cute for kiddos...lots of merch and snacks.

So so cute inside . They have everything you can think of .

Short staffed. 😞 couldnt buy any cupcakes

Recomend for kid that love sour patchs

Fun fun fun fun

Store could have had more options (product)

I took my 7 and 2 year old there and they liked it. Its basically a candy store with ice cream and some clothing with the logo but the place is decorated really nice. Hey if my kids like it then that all that matters 😁

Great place to bring the kids when they visit nyc.

My son 7 he loves it here lol

They just have sour patch kids and swedish fish products. Its a cute interior and good for selfies but if youre not a fan of these products, there is nothing much for you.

Fun little spot

Daughter loved itGreat selection

Neat, but the floor was very sticky.

Just a fun shop to visit when you want a little treat. The store is set up well and open so you can relax without getting to close to the person next to you.

Awesome and cute store!

Its very cute store with lots of cool things.

Really cool candy store

Overpriced and overrated, airheads are better.

Its a sour patch kid store so I dont know what to say but I will say this, that if you can visit the store🙂

Great store with lots of different candies, including cookies & ice cream!

Not very crowded which is good in this time that we are living in. Covid-19. Very friendly staff.

I never knew there was a Sour Patch store til today. If you are fan of the candy and want some cool swag, definitely check this place out.

First they are sour then they are sweet! The sour patch kids store in nyc was the sweetest! I love interactive places! This store is filled with color and candy!! Exactly what the world needs in this pandemic! The store has many spots to take some cute ig pictures! And the ice cream treats are def an experience! If your a foodie and like to try new desserts you have to come here! I’m an adult and came with no kids and I had a great time! I even brought someSour patch kids socks!(im a big kid) but I do recommend coming here for a family outing or if your a blogger or influencer you can def get some good content. Now I always recommend you buy something. This is a store dont just come and take pictures and leave. I would say block out a good 30 minutes to shop, take pictures and get a sour patch treat!Thank me later!XoxoxMs. Places to go people to meet

Very cool.

Their selection is wonderful. Their staff is friendly. Their decor and layout is super fun and cute. A visually pleasing experience!Unfortunately, their prices are inflated to an unreasonable, 150% - 300% in most cases. Stick to the candies/items that they offer exclusively and your visit will be amazing! Personally, I love stuffing their flat-rate box full of candies I cant find anymore!

Cute place .... The cupcakes was so good!!!

I love candy and this place is full of it!!

Lots of sour patch gear and candy. A bit overpriced but thats Broadway for you

Grape is the best one 🔥🔥🔥

Omg love this place..staff was awesome

Was ok

This is a super fun great Place to walk into and get Candy. I really would give 5 stars for variety. But the candy containers arent air tight , so some candy is hard before you buy it and the prices here are really high. Most of the candy there can be purchased at a dollar store for less.

Fun, welcoming store. A place everyone can enjoy

They have a lot really amazing, funny things to but besides candy! They also have unique, specialty candy that is difficult to find- things from other countries or fandoms. I was super excited to see their Hardy Potter items!The employees were great too. We only came in to look around and they were kind to us and made sure to greet us!

Love this store!!! Everything is so sweet and SOUR😂

Its just a regular its sugar. I love all of em and they always seem to have what I crave. Worth a visit in my books.

Lots of sour candy

Kids loved it.

Very clean and a whole lot of different things to chose from and even have sour patch ice cream

Amazing place to shop, or even justbto hang out for half an hour. Your spirit will absorb all the candy in the air and fly towards cotton candy clouds!Amazing staff. Amazing decoration, amazing vibe.I just went in to have a look and came out with my hands full of bags filled with candy!Defenitely pay a visit!

If you love gummy candy this place is gonna make you weep. Candy lovers guard your wallets because something here is bound to make you crack it open.even after I thought I was satisfied with my candy I ended up buying soap too because it smelled so good!

I was trying to make reservations but opentable showed that there were no more reservations so my boyfriend and I took the risk to go and see if we can get a table. We were so lucky we got a table right there and then. the staff are really nice and friendly and make sure the clients are good.

Really nice staff!

The best ITSUGAR location that I have been to. If you cannot find it here, you cannot find it anywhere(Aside from buying online!)I like filling up the Chinese food containers for the flat fee of $14.99 +tax. I start with a bunch of larger candies (like chocolate malt balls) and then fill around the larger candies with smaller candies (like Nerds) so I can get the most bang for my buck.

I dont even like candy and I was excited by this store. This store has an absolutely insane variety of candy, including the obscure candy you wont find anywhere else. Prices are pretty reasonable too. If youve got a sweet tooth this just may be your personal heaven.

Nice

Overpriced candy, but the kids love to go in and spend ages shopping.Give your kids $10 each and watch them shop like a woman at a 95% off everything sale. I had peace for 30 minutes and two happy and quiet children for the rest of the day.

Amazing for the sugar connoisseur!

Like the Hershey store but Sour Patch. And no they dont have eatables lol

Everything from sour to chocolate candy. They have something for everyone

Really cozy place!Although the prices are a bit expensive, for the person whose indulgence obsession is with candy, you should give this a go. Lots of assorted varieties for anyone to try out, so there is at least something for everyone. Staff there are friendly too and are willing to assist you with anything.

Love it

👍

They dont have no shirt for kids i thought it was going to be more of a kid store and not even. A lot of things just pillows candy and very pricey

If you have a sweet tooth that needs a fix, Its Sugar probably has the remedy. Sweet concoctions are available in every shape, form and flavor. You can purchase many items by weight, allowing you to mix and match to your hearts content.

All the souvenirs we needed!