Definitely my favorite homebrew store in the Cincinnati area...and I have been to them all. The selection is pretty standard but solid - you can get anything you need. However, what sets it apart is the excellent and knowledgeable service from the staff. I have asked some questions, and if the staff didnt know the answer already, they pulled out a reference book and found it for me on the spot!Secondly, they have the most customer-friendly frequent shopper program of any HB store in the area. Thats a big plus for someone like me who brews a lot.Plus, they have an excellent grain crusher that actually crushes the grains, and is never out of order. Homebrewers in the west and central parts of the city should REALLY appreciate that part....