I love this place! It has every beauty supply under the sun and a great collection of jewelry, clothing and shoes as well. I feel like a kid in candy store every time I come!

During my travel on vacation 🧳 I came there with some friends to check out what they had in the store 🏬. The store is super huge with great variety on different wigs, products and bundle hair companies. I was pleased with my purchase but not with the customer service in person and by phone. In person you it was harder to find a representative and they don’t check on the customers to see if they need assistance. The cashiers were super helpful otherwise. Two… I felt that I liked the purchase so much I wanted to check on a shipment of the same hair I bought before leaving to travel back home. Over the phone 📱 the representative was very short answered and before I could end the call… the representative RUDELY HUNG UP ⬆️ in my face. If the customer service was on point I would have gave them a 4 star ⭐️ without question. But for that it’s a two star. The company needs to train their representatives on how to deal with their customers because we understand how hard things are dealing with the pandemic however, every purchase keeps people coming back. If you are in the area and you want good products this place is great, but don’t expect to receive positive customer service in store or over the phone ☎️.

Very big store, huge selection has almost everything you need but the employees act like they don’t want to help you find what your looking for. Also the cashier was not friendly at all just rung me up and gave me my items without a word said.

I’m giving it a one star because of customer service. I tried to talk to an employee today about how online it says the store opens at 9am but on the door it says 930am. I asked if there was anything that could be fixed because it was multiple people waiting outside at 9am wanting to shop. The employee went to the owner, he said “930” and closed the door in our faces. The store itself has great supply but the person in charge is RUDE and the employees are crazy for accepting that treatment, he was rude to the employee too.

I was very hurt and disappointed in the staff and manager at this establishment. As huge as this store is, youd think you would be treated better.I went there looking for a wig. Seeing how large the place is, I figured I would get what I wanted or at least close to it. I wanted a certain style and I wanted the side part on my left. The staff didnt seem to know what they had, which was very strange. The manager was called. She did not seem to want to help me. She quickly said they didnt have what I was looking for. She really didnt try. She rolled her eyes. She started talking to a child then just left me.I dont know if its because Im visually impaired or not. I had my cane. I do have some sight, so I guess she didnt think I could see her roll her eyes, which was rather rude.I did end up getting a wig, which I was not very satisfied with. I spent my money getting something just because I really needed a wig and because I couldnt get the help I needed.I rated this with one star because there is not a zero rating. This experience has left a bad feeling on my heart and stomach about Beauty World.

Wonderful customer service!!!!Just Go.... see for yourself 💃💃

Biggest Beauty World I’d bet in Durham and my daughters favourite hair, make up and accessory Center. Hair Extensions, shampoo, hair relaxers, shampoo, conditioners, treatments, hair tools, make up, jewelry and anything under the sun you could want, need or had to have. Perfect for planning a event, weddings or proms. Affordable prices, free parking and wheelchair accessible

Beauty world houses all things beauty from shampoo, conditioners, oils, braiding hair, wigs, cheap make up (no channel or MAC here) and accessories. It stays busy. There are sooooo many products on display, it can be overwhelming....pace yourself. I find their prices are a bit higher than other beauty stores but I like to get everything at once, from one place. I dont mind paying a little extra. I stock up on products and go once every few months.

Very large selection of hair and hair care products. Very friendly and attentive staff

Organized with so many options for everything. What really got me is their head scarf aisle. So many designs/colors and so well kept/organized. Pretty much any hair product you think of, they got it.

This place really has some amazing people working there. Wahkeelah KNOWS HER STUFF she’s the reason I’m leaving this review. Shopping for products with so many options can be overwhelming so it’s great to have someone who knows so much helping you out.

The best beauty supply store in Durham. It has everything you need to get your whole self together!

Never been in to this one but I love it so much best place ever

My wife loved this store everything in there is a reasonable price will be back

This was my first time in that store. Its the biggest store by far. I got lost in there and I loved it. I spent 2 hours in there and didnt realize how much time flew cuz I was having so much fun. Their wig section took my breath away their makeup section took my breath away. I almost bought 6 wigs. Luckily my willpower kicked in and my wallet and said b**** you can only walk out with three. Staff was super sweet and helpful but I didnt need them because I enjoying the atmosphere. Clothes scection, so many to choose from absolutely love it I will be back next week so they can have my paycheck😂😂😂

Do not shop if you a a POC!!! If you want to be respected this is not the store for you

Stella was amazing and we need more of her..thank you guys

They seem to have almost every hair product under the sun here. 🤣 Great selections!

I got a last minute lace front wig from here and it was nice but coming to find out, its a synthetic lace front wig. And the lady clearly told me all the wigs on that section was human hair. I am really disappointed, I am young and I am still learning about lace front wigs myself. They need people in the lace front wig sections that ACTUALLY KNOW about lace front wigs and can give you details. I asked one of the ladies a question, and her response was so short and she didnt even lead me to what I needed. I highly recommend you to order a lace front wig ONLINE. This is the last place you would want to go to for that particular thing.

My first time at this store. Great inventory! Great service! I will be back to shop again.

They have what you need!! The focus is primarily hair products and, unlike many stores, you can find products for nearly any hair texture or treatment. I am a Sally regular and I have been converted. No reason to go anywhere else.

This beauty supply has everything! I love this store.

I always enjoy going to Beauty World. Everyone is nice and helpful and so many choices so many wonderful things to consider.

It was great, its my first time in the store ☺️ loved it, I will be back.

The low rating is for customer service. This is a great store as far as products; however, the staff needs to be trained on customer service. It’s not everyone, but majority of the employees are rude and lack professionalism. I used to go here all of the time because they have such a variety of products. But I will not be going here again. My cousin and I encountered a VERY rude young lady twice (the same one) within a two week period. In the midst of the interaction she was cursing WHILE helping other customers and refused to help us. It doesn’t seem like the managers cared much, or that she will be reprimanded. Actually, a few of the other employees indicated this isn’t the first time she acted that way. The previous week, they cut the lights off close to closing as to rush customers out and loudly stated on walkies that they are closed and will see us at 10 a.m. the next day. I rather go to a smaller beauty store with less variety but good customer service, or order online and spend my money than go here. Not to mention my cousin and I spent $200 in there. Never again! To make matters worse, didn’t seem like the managers cared either.

This store is huge and has just about every beauty product imagonable. Employees are always friendly and helpful. They are also always putting out products so stock is really good.

I did not know which one to get... this place is nice huge selection. Whatever you are looking for it will be there. The people that work there are super helpful too.

The two employees i went for help for had my hair picked out in less than 10mins awesome job!

They have everything you need to work from home. Portable sinks, nail tables etc

The biggest and best beauty supply in the area by far! Literally make my hair needs a one-stop shop!

The have a wide selection of things but customers service needs to be improve and the move super slow to cash out.

They have every hair products you could think of. ...and their shelves are always stocked. When my family come from NY thats one of their first stop...they just love it!!

I can go there and fine whatever I need from hair supplies to clothes love this place

The employees say that the manager will insult you if your request to speak to them

First time there. Store is very big, nice & clean. They didnt have what I needed but they store has a variety of things.. Hair clothes, jewelry & a inside salon. Everything you need you could find there

I love this place!! After being away in Kauai Hawaii for TSA, no matter what you need, Beauty World in Durham NC has it!!

The worst service EVER !!! The security guard HARASSED MY MOTHER ! His name was Dee and he does not deserve to have a job

I dont get here often but when I do I always find a hidden treasure!

Let me start off by saying that I hate shopping. However, the only time I love shopping is when I go to Beauty World! This is the BEST beauty supply store Ive EVER seen. They have everything you need and even things you didnt know you needed until you started browsing around. Its easy to get overwhelmed by the size of the store and all of the products but the staff there are very helpful and always know where things are. Ive been shopping at Beauty World for many, many, many years (since they were across the parking lot in the smaller store) and Im proud to be a loyal customer. They have all of the regular beauty supply items, wigs (the wig section is amazing), jewelry, clothing, salon items like chairs, hair washing sinks, hooded dryers, etc. They even have a salon inside the store! If you are reading this and shopping there during the COVID-19 pandemic, please be aware that they have revised their return policy to All Sales Final for the time being due to Covid . While its a bit inconvenient, I do understand why they did that so its ok. You just have to be 1000% sure that what youre buying is exactly what you need/want.

Such an amazing store. They have everything! I loved it! I cant wait to go back!

This place is amazing!! It has the most hair products you will find in one store. And not just hair stuff but all kind of beauty stuff. You wont believe it unless you see it for yourself. They have anything you need and plenty of different options. I went to get a pin tail comb and i found probably 20 different kinds in all different prices. I bought a $2.99 carbon fiber one that is the strongest comb ive ever had. There was so much i wanted to look at but ran out of time. So go there with time to look everything. You will love it!! And they were so helpful and clean and nice. Great place all in all.

I absolutely love ❤️ this beauty world.. majority of all the hair is pretty with reasonable prices.. nice accessories as well. Friendly staff/ very helpful I definitely recommend this store to anyone looking 👀 to buy good quality hair! ☺️☺️☺️

If i could give it 0 stars i would, absolutely terrible experience the staff and Security was very rude and condescending if you want a good experience DO NOT GO HERE.

😍This is my favorite Beauty Supply Store. I live in Oxford and dont want to shop at no other store ?(beauty store). The employees are kind. Really 💘 this store.💯

Great customer service. Azhura was a great help. Thanks

Lots of options which was good but the staff working the floors were not very helpful. I would suggest a class in providing better customer service would be helpful. Not sure if I would go out of my way to shop there again. Would rather drive further for better customer service.

The Best Hair Store in Durham

I love this place!!! Thats it!! Thats all!!!❤

So much to see. Beauty products galore.

Man this store is the bomb. Anything you need or want for your hair. Is sold in this store. I will be going back. Yesssss

I love this place!!!! It has everything I need from, Wigs,braiding hair, hair bows for my daughter, nail polish, make up, snacks and jewelry. The staff is very knowledgeable and always helpful.

First let me say, I have spend a lot of money in this store. Just from randomly buying things, but the customer service lacks a lot of the time. If you ask for assistance they point you in a direction. I asked for a specific product and I Had a picture of the specific product. Looked in the location where they stated the product was going to be. Again the employee just pointed me in a direction, never looked up and acknowledged I was asking a specific question. When I came back to the same person and stated I still couldnt find that specific item. He and another employee just standing together stated I told you it is on line 7. That was extremely poor customer service. I told him I know what you said . I looked where you stated but still didnt see the item. Instead of causing a scene or arguing with this employee . I simply left my basket and items was going to get in the store and left to never return. This is a large store , a lot of selections , but not the only store. I will spend and pay more for better customer service than pay less and be treated like they are doing me a favor by me spending my money. Or better yet buy on line for cheaper!. This is example of why Amazon is killing ! Why so many stores and chains are losing out.

I wish they had a Beauty World by where I lived. This place has everything you could want/need AND THEN SOME! Went in for some gel and edge control, but I got distracted by everything else that I probably spent over an hour in here. Hands down best beauty supply store Ive ever been too!

I dare to say this maybe one of the best Beauty Stores on the east coast mainly for two reasons, customer service and products.If you feel unwelcomed at other beauty stores yet, they want your money.... Ditch that store and try this one. Quality of products is good, prices good, and they have a reasonable return policy, customer service is good and they have everything but the kitchen sink.🙂

This place has EVERYTHING you can think ok and/or need! I sacrifice the drive just to shop here!!

Never had a problem finding what I was looking for, and even pleasantly surprised on quality of clothes that I purchased there.

It is a affordable price and great atmosphere. Customer service is amazing! I go there for all my hair care needs and more.....

I just love this beauty supply. Ive never seen a beauty supply store like this before. They have everything you will need. Absolutely love this place!

A lot to choose from, definitely will return! Very satisfied with everything I purchased.

You find everything and good prices

I experience terrible customer service from a cashier thats employed at this place. I travel to visit this place twice a month. Today this person was very unprofessional and should not work as the main point of contact with customers. This person displayed she has poor customer services skills or none at all. This girl definitely dont know how to communicate effectively with paying customers. This child had extreme attitude with paying customers. To experience this type of behavior I will not return. Ive been going to this place for years. But I refuse to pay money for terrible customer service and I travel from a different city. I can definitely spend my hard earn money else where and save some gas. Just FYI if you visit here you could experience horrible customer service.

Great place to shop for all your ethnic hair care needs. Hair care relaxers, sew in supplies, weeving hair, braiding hair, twist, wigs, colors, shampoo, curling rods, irons, blow dryers, any type of hair treatment this place has it, a large supply of beauty products such as makeup, mens shaving products, hair care products, an assortment of lipstick, nail polish, and even a few nice clothes and shoes. Great customer service as well.

The selection is outstanding and if you need assistant someone is ready to get it. I always enjoy myself because it helps me with caring for my hair or buying some hair. Best of all they offer makeup.and other products to help keep you on top of your game.

I love everything about the store you can find anything and everything you need for your hair but there is one woman who works there she is Asian descent but her hair looks like a cockatoo going to fly away on her head she has an edgy attitude to her a little smart mouth and a little irritating but she does her job the other girls are very nice and kind and helpful the selection is amazing shoes selection of wigs human hair synthetic colors styles links you can get some of the best conditioner there and some cosmetics and fake jewelry some tacky clothing items

This is a great place to find anything you might need for your hair care routine. The also have a wide selection of weaves and wigs to choose from. The staff is always friendly and the store is very well organized. They have hair care products to fit every budget and all hair types. You can also find a robust selection of essential oils along with soaps and holistic dietary supplements.

This store is very big and have so many amazing wigs weave and products you may not find in other stores. Something for everyone....

Huge selection of products and hair. More brands than I normally see with pretty comparable prices.

This place is amazing!! It has everything I need including wigs. They ahve very nice accesssories collection as well. This is my only place to go in durham to find the needed beauty supply . The prices are really affortable. I must say Best Hair Store in Durham.

This store has every single brand of hair you can think of. From weaves, wigs, crotchet braids natural hair selections etc. It also have a makeup selection, skin care, accessories, clothing shoes and plenty more. The staff are very helpful. They will help you add much as they can. Dont worry about is the place safe. They do have a male guard every day. Only place I go to buy my hair needs.

I recently read a review for this place and it was called the “Walmart of hair care”, and I agree. If it is made for hair, you can find it here with guidance from an employee of course. I was able to find what I needed after tracking down an employee for assistance. They really need more associates on the floor to help assist customers since this place is so big. There are so many things to look at here from hair, to hair care, to jewelry, etc. Honestly, I could not look at it all in 1 visit. Overall, I was able to find what I needed and will probably visit it again.

First visit very nice huge selection! Great products from head to toe. Clothes and personal I was truly amazed! Well Organized Clean!!

Found everything I was looking for. They have every name brand i could think of under one roof.

Always find everything I need there! I love this store!!!

I have been in this store 3 times. My recent experience was yesterday. The store has almost everything you need. The staff in the hair department wasnt the friendliest. I asked the young lady for assistance. Her response towards me I felt like I was bothering her. She very rudely told me which aisle I could find a certain brand of hair. I went to where she told me to go but the type of hair I couldnt find because the set up was so confusing. I searched on my own for about 20 minutes. I saw an attendant helping someone else. I waited until she was done to ask her where could I find this brand and type. She looked annoyed as if I was bothering her. She took me to the hair and pointing and touching the package very aggressively. She began speaking with an unwelcoming and aggressive tone stating here it is. I explained that it was the right brand but wrong type. With a more forceful tone she rudely stated well thats all we have and walked away. After that I left the store not purchasing anything. It saddens me to come across people who are just rude and cruel to others. If you are in the service business you have to be willing to help customers when they ask. I went home and thought about the experience I had with this young lady instead of getting angry I just prayed for her and asked God to open up her heart and to bless her.

They are my go-to beauty supply store. They always have whatever Im looking for. An amazing assortment of hair, hair products, hair accessories including hair wraps.

I was able to shop around with out someone hovering over me. Able to find someone (employee) to locate specific items I was looking for pretty quickly. Didnt have to wait long to check out. Staff was very helpful.

Has a lot of variety but that is the good and the bad.

Would have rated higher but there isnt handicap parking. Im pretty sure that violates some disability law. Other than that the store is well stocked with many different items. Store clerks polite and knowledgeable.

Staff was very nice!

Incredibly huge location. Good vibes from the staff. Word of advise they have security I have seen them check peoples bags on the way out just to make sure they werent stealing. It can be slightly intimidating but I understand the need because they sell lots of high ticket items. I recommend setting aside at least 40 min to an hour to explore there large selection of hair and beauty products.

Ill be honest: this place is my JAM. They have quite a large selection of makeup (including NYX), eyelashes, nails, and so much more. For me personally though? The hair dye. They have a massive collection and I actually discovered my new favorite semi permanent color there (then even have wella). Basically if you need any kind of beauty accessory - they have it. Im here about once a month to stock up.

The best

Great customer service

Love this place! There is absolutely nothing that you cant find in this place. It offers all types of hair products that you need. The service is great.

My favorite place and they finally have nice people in the I cant think of her name but the last lady that helped me was very nice she works on the register....one the best braiding hair this is what I tell my clients to get when I braid there hair!! 👍🏽💖

They had everything I needed and then some. One thing I have to say is I dont feel like I am being followed when I go in the store even though my pocketbook is a small backpack. Unlike other beauty supplies who follow you and hound you to death. Also would like to say the ladies in here are very helpful and knowledgeable on the products in the store. I appreciate that as well. Decent prices too.

I like the variety of products to choose from. I wish they had a fuller range of products for those of us that like our grey hair. I often find very few #280 and have to get #34. BTW, the Onyx 100% human hair has a wonderful natural feeling texture.

Wow, this place has everything but the kitchen sink. Its more than just a beauty supply store, its a market place for clothing, health products, jewelry, herbal supplements and junk food. Better go in ready to spend some money.

I love the selection here. I recently moved from Greenville and it was very hard to find a large beauty supply store up here. I also appreciate the organization and cleanliness in the store and the staff is willing to help and very friendly. Im definitely going to come back here for my hair needs.

If you are into wigs, makeup, this is your go to place. They have every wig that you can imagine and make-up. When its prom season, you have a huge selection of dresses, jewerly and shoes. It a one stop shop store.I love this place.

For starters, this shop is like the equivalent of going to a Walmart for hair care/products, its insane! Its really well kept, the aisles were clean and tidy. They have a wide variety of wigs, braiding hair, products, clothes, makeup, and so many other things. My only complaint is that there isnt much staff available to ask questions if you happen to have any.

There are a lot of beauty supplies---for professionals and amateurs alike---and it can all be a bit overwhelming if you dont know exactly what youre looking for. Even if you know the item that youre looking for there are dozens of brands for just about everything in the store. The aisles are organized and have markers indicating which items can be found on them, but it can still take a little time to decide what to buy.

This particular place has everything a female could want or need dealing with beauty products. This is a great place from my perspective because it is a one-stop-shop. The prices are reasonable as well.

The customer service was mediocreThe girl at the checkout counter did not seem interested in being at work and her tone of voice was sounded annoyed when I was asking about a product in the store, also she did not pay attention to the exact number of items I was returning, I had to point that out to her, in the end the transaction went smooth but this young lady could definitely use some improvement in customer service

My favorite Place. It has everything from hair accessories, wigs, clothes, jewelry, hats, and shoes and good service with decent prices. The store is high.

I always go here to get my hair products because the prices are great but today I bought my friend here to get a better wig due her going through chemo and she LOVED it.

Plenty of parking before you walk into this amazing store. It has everything from jewelry to make up and nail products not to mention wigs, hair accessories, stockings, hats and mittens and the only store Ive seen in Durham with facinators like you might find in England. You could spend an entire day browsing. Great place for special effect items for costume parties too.

I went into this store one day and the alarm went off as I entered. I was asked to open my bag because I had a device that needed to be deactivated. I explained to security that he wasnt deactivating anything in my bag. He then told me he would have to call the manager. I told him to do what he needed to do and I went off to pick up the items I needed. I walked through the store with my 4 year old and picked up what I went for. I was followed through the store by security and then approached by the owner who told me if I didnt let security deactivate whatever was in my bag he would call the police. I told him to go ahead. As I was in line trying to pay for my items the police officer asked me to step to the side. After doing so I was told the store owner could run his business any way he wanted and if I didnt let them go through my bag I would be asked to leave and not return because I would be trespassing. So after I threw the items I had on the floor I left out the store with the police officer on my heels who then followed me all the way to my car and wrote my license plate number down. To say I was angry is an understatement!!

VERY large place. If you cant find a beauty item here, you wont find it anywhere. Really, its a nice place, helpful staff and TONS of stuff.

YOU WANT BEAUTY STUFF? WE GOT BEAUTY STUFF! ALL THE BEAUTY STUFF!!! If you need it, Id be shocked if it werent here. And great prices.