I love the concept and the cleanliness. The fresh made breakfast burrito was pretty good, however I deducted points because the prices are a little high here.The focus on technology over providing a good value keeps me from coming here more often. For example, $8.50 for a breakfast burrito that is half the size of an average $5 burrito is hard to perceive as a good value regardless of the ingredients. The $5 burrito was made on demand just like the $8.50 burrito.Its trendy businesses like this that ignore the larger market and drive out the everyday people who live in the neighborhood that cant afford to go in there because the prices are too high. Instead they head across the street to 7-Eleven and get something less healthy. This business has a real opportunity to serve more people a better quality, healthier product by having a more fair price and focusing more on value versus technology.

Love choice! Expensive, but its open late and they have a lot of organic and vegan items in a fun convenience store environment. The anti 7/11 which is full of stuff you can barely even call edible. F yeah choice! I CHOOSE YOU!!

The best gas station food Ive ever had. Steak and potatoes?! Made to order and super fresh.The whole store feels like a mini-whole foods but its a convince store and gas station. I will definitely be back to try more food options.

I like coming here (: It’s clean and has healthy+unique snack options. I would say Choice Market is comparable to Whole Foods, but Choice actually curates their items based on what locals want which is really nice!I go to this station to charge my Tesla and it’s great because I don’t have to sit in my car and do nothing lol

Convenient location, but everything is ridiculously overpriced and just keeps rising. I love the concept and would shop here more for meat and produce as I live nearby, but its cheaper to just get take-out from a restaurant than it is to buy a few veggies and condiments here. Prepared food portions are also very meager for the price.

I love choice market because you have an opportunity to get a smoothie thats freshly made and everythings cooked made to order.I appreciate the fact that this particular business is very conscious in using recyclable plastic bags which may not be pure plastic. Excellent

Lots of different labeled foods. Fresh sandwiches and various soups. Produce and its a gas station

Stopped in because the gas was cheap. Heard theyre big on fair labor and sustainably sourced products so I decided to get a coffee to support them. One coffee carafe was empty, the other was cold, and there was no cream. I told the manager and he looked at me blank and said Yeah. He made no move to make more coffee or restock the cream so I just left. Over it.

This is Denver’s best new place for delicious food. Everything, from breakfast bowls to packaged salads are fresh made with natural, free range and organic ingredients. The people who work here are kind. Check our third Sunny bowl for $8! They’ve got predone breakfast Sammies and burritos for $4-$5. Oh and get your gas and charge your car here. Love this place!

This place is alwaySclean,never crowdD,there is neverAline4the bathroom,the food is alwaySsuper freash,&itSgotAgreat location...the people that work there have alwaySbeen real nice..

Does Not $ell Cig$!Good attentive Nice/Open Minded,but HardWorking Employee$..... especially during the Day Time

Very good quality and 10 steps above 7/11

Incredible selection of really tasty healthy food. Pre made turkey sandwich was awesome, sushi too. Great bowls, tons of veggie options, local brands etc.

Cool store. Cool concept. Heathy snacks.Im very confused why Im asked to tip while checking out every time. I dont even order anything from the kitchen menu, never have. I just grab a to-go burrito or fruit and Im at the register in 30 seconds. It bugs me that Im faced with the obligation to tip every time. I treat this place like a glorified gas station that I can snag a quick snack.I think the tip option is totally validated if you custom order food from the back kitchen, besides that it feels a little overboard.

This place is dope. They have a lot of fresh produce and more healthy options. All if the soda on the fountain was made locally. I think they only serve things from local farmers and businesses. Which is awesome. Check it out!

A refreshingly take on what a convenience store can be. A new age Twist on the old convenience store idea. A great new option for conscious thinkers when it comes to corner store shopping they have everything from gas to electric charge stations, organic real food, produce, a deli with vegan and conscious food options :) I was so happy to see amount of amazing products in this store! I would love to see one of these on every corner. I will be doing all of my corner store shopping here from now on. check it out!

Top notch and top marks for this is super convenient store/EV charging station!! The CHAdeMO charger is SUPER FAST - 30% in 10 min.!!?!? And the store itself is clean and has an eclectic, wide variety of foods: packaged goods, booze and nonalcoholic drinks, fresh market produce, house supplies. Kind staff and very kind manager who helped me w/ my EV charging query. PLEASE support this “store for everyone”. #CHAdeMO #EVcharge #denverelectricvehicle #community

Innovation in the convenience store experience. There are plenty of plant-based meat alternatives and vegan options available here, if that’s your thing. Great selection of higher end snacks and essentials. They also serve made-to-order food and smoothies.I greatly appreciate the commitment to offering L3 electric vehicle charging as well. I know it’s very expensive to install DC fast chargers but I hope it will pay dividends well into the future for Choice!

Delicious vegan sushi from a convenience store? Yes please! What a great concept to have real food easily available in a city neighborhood.

Great high end food, some household items and gas and a great deli with fresh made food. Highly recommended

A healthy and modern take on a convenience store. I stopped in one afternoon to grab a snack. I was blown away by their variety of options - everything from fresh fruit and veggies, to sandwiches and pre-packaged items. I settled on a green smoothy (made in-house) and a fresh piece of fruit. This place is great for locals grabbing some needed pantry items or for travelers looking for something other than a slice of greasy day-old pizza. They have frozen eats, local beers, and a few household items as well. 10/10 for service, cleanliness, and all-around products. You might pay a little more than a typical convenience store, but the products and food are worth the extra few bucks.

Friendly staff helped me figure out the charging station. I used their clean bathroom, filled up my water bottles with purified water, and bought a healthy snack! This is my first time leaving a review for a gas station :)

This looks like a grocery store for a certain type of appetite! Didnt have anything appealing to me unless I ordered from the over priced deli menu. Wont return.

I NEVER go inside gas stations. Total surprise! Organic foods. Incredible deli. Fantastic sodas. Beyond words.

This place seems cool except it is 7:05am and I am standing outside the door still waiting for them to open. Maybe I will get to go inside one of these days but 5 minutes has already cost me on my morning

Whole Foods and Seven-Eleven had a baby! A beautiful, bouncing baby who inherited al the best from both parents. Convenience and quality, to name two of the most striking of those characteristics. This small convenience store packs the shelves with high-quality items you are used to seeing at Whole Goods or Sprouts. Organic fruit, veggies, and meats... cheeses and breads more at home in a fancy cafe... a deli counter that truly promotes healthy, natural options. The clerks are really friendly, too, and they even accept tips! That’s long overdue in businesses like this. You know, the entire operation is long overdue! I’m glad we have Choice Market in our neighborhood, and I’m going to choose it often so that it succeeds.P.S. I have now ordered from the take-out counter, which looks promising and healthy. I’ve only ordered the breakfast burritos, twice, and both times were confusing and disappointing. There are two large kiosks at this counter which do not quite work, as I found out after some labor. I had to place my order instead at the register at the front of the store. But this didn’t easily provide the full range of menu options, and walking back and forth from one end of the store to the other is not how it should work. Also, the folks behind the counter didn’t really speak to me, or answer my questions clearly. They were rather curt and preoccupied. They didn’t even tell me when my food was ready! I kind of had to guess. Perhaps they don’t enjoy working the morning shift? Well, both times I did not quite get the burrito I hoped to order. They were good, that’s not the problem. Just not what I wanted to order. For a business that is doing so well in other respects, this is unfortunate.

What a great addition to the neighborhood! Imagine a high end 7-11 with a high quality groceries, produce, meats, and vegan options! Local beers, and a great non-alcoholic beverage selection too. In addition, excellent cooked to order fresh food! And they’re open late! This is gonna be a regular spot for me, for sure.

Will & Willie always hold it down on Colfax! Tastes like a home cooked meal every time. Thank you chefs!

Their food is sooo good. They have many vegan meal options that are very tasty.

Best vegan burritos in Denver. Hands down. Amazing. Oh, and the market is great too. Got to try that Wellness Sushi, its to die for.

Great addition to the neighborhood. Choice has a great selection of reasonably priced groceries. Has most of the standard items youd find at Sprouts or Whole foods.

Love this place! I use to go to the Broadway location, im just happy there is a closer location to me! Vegan breakfast burritos are BOMB and I love the drink selection, along with sushi. Highly recommend this place!

Good for grab & go snacks.

Mini grocery store, SO Clean and lots of options for snacks and food!

Clean, modern market. Amazing selection of food for a “gas station”. I love that they have electric car charging stations and advertise price below gas prices. Market of the future!

If Sprouts or Natural Grocers owned a convenience store.

Great palce to go in between grocery shopping, the pre made breakfast burritos are good. My GF ordered a fresh breakfast sandwich and smoothie that took 15 mins , so yeah fresh deli orders may take some time

Love choice but this location doesn’t seem to be ready to be open. Customer service is severely lacking.

Lovely surprise on the Colfax corridor that makes eating well a priority without the usual gas station yuck fare. Insufficient parking makes it a chore to stock up when driving by. Would love a DTC location. Would also appreciate coke zero being carried. I had a banh mi sandwich here made from vegan ingredients. I loved it but it was knock me on my tush hot and I usually order hot food everywhere. Hope they do well.

I reeeeally wish I could give 5 stars considering Choice is a breath of fresh air from 7-11 but there a couple things that could easily be improved upon for the price points.Most items here are clean, the selection is great and reasonably priced with the exception of a few areas. After working in restaurants for the better part of a decade, I understand mistakes/quirks happen. Yet, I made the last minute decision to grab a pre-made sandwich and was a bit surprised it was $10 for basically a half, woof. It tasted pretty good and the ingredients were fresh but literally each bite had big chunks of fuzz/hair that clearly was not mine. Lost my appetite and felt like I got shafted on what should’ve been a premium sandwich.Still will go here for basics but probably not going to order food here for a while.

First of all, the younger lady who answered the phone was a pretty huge bummer immediately. I merely said hello and asked how she was. It seemed clear to me that she is kind of one of those people who just had a really rough time in high school. Like you can tell she has probably been asking people what they’re doing for Halloween for weeks and no one has responded to her. I digress.I called the restaurant to inquire about my Grubhub order which I placed at 10:41am, because I received an email that they had started refunding all my items (I ordered 3 vegan burritos which I’ve loved and supported for months). I had not deleted any items from my order.The employee on the phone proceeded to tell me that they are out of tortillas, so in fact all of my items were cancelled and refunded. No one from the restaurant notified me about the shortage so I would’ve literally been left at work with my suuuuuper sad and starving coworkers.. super sad. Just waiting for said vegan breakfast burritos that we dearly love.But wait it gets even sadder: it is 11:07am at the time of this phone call, so I asked the young lady if she could please simply substitute the tortilla for their regular sandwich bread. She replied that they do not serve breakfast after 11am so I was out of options. I felt so betrayed and saddened by the lack of effort to accommodate my needs 7 minutes after breakfast is served.. ESPECIALLY since the original time of my order was placed almost a half hour before this phone call. No compensation or anything Choice Market?What a sad day. Will probably go back again but wow, sad.

The Cheesman neighborhood has needed a place like this for ages. This place is awesome and has a surprising amount of options for such a small market, and their gas prices are always low compared to some of the other places that price-gouge in the downtown area.

Great store 🏪 very clean and friendly

Its the last thing I expected to see on colfax, but it is pretty awesome. The food is pretty fantastic

I love Choice market but I came here to scream about the vegan Banh Mi sandwich....it is incredible! Super fresh and perfectly spicy, whatever they do to the chickn is delicious.

I’ve legit tried this place 5 times now and have left every single time either disappointed or without purchasing anything. They have the right idea though.1. Bacon burrito so salty I couldnt finish it (zero other options to choose from)2. Sandwich selection had one choice and sandwich station was closed even though someone was back there.3. Door was locked at 6:374. Cold brew on tap has been out of order for weeks nowIm sure eventually I’ll go back because it is convenient and I do like the idea but unfortunately the first impression has been made and they’ve lost my business… For now

Great vegan breakfast options! Plus everything you may need at your fingertips.

Great quality food altho some items are really over priced.

Good selection for a small grocery and wonderful service.

Great little nook for vegan fare.

They carry products no one else does. Very clean and efficient.

Cool

Great for vegan

Great selections of food inside.

Love love love this place!

Omg it’s better than 7-11

Slow help the cashier didnt know how to accept google pay

No scratch tickets and no pump numbers

Found lots of items needed.

Amazing every time

Colfax favorite

Love it

Good estaff