Very well decorated chocolate shop. Lot of options and well presented. Friendly staff always ready to help.

Shop this local chocolate shop and you will be so happy! Awesome employees and treats that are worth a premium price. Come on... Treat yourself!

The place was super busy for Easter but there were plenty of staff and all of them worked quickly and were very friendly. They had chocolate assortments already wrapped and ready for sale and everything was very well organized and easy to understand. With our purchase they gave us some delicious samples. Will definitely be back!

Best place in town for fresh caramel apples.

Its is a beautiful quaint shop...I was given a sample of margarita flavored truffles...freaking amazing. Great customer service and the same was delicious 😋

Such a great experience today.Weve never shopped here before but I put in a pick up order for Valentines Day chocolates. The employees were friendy and courteous. Extremely convenient curbside pick up! Will be back!

Cute place. Even gave samples.

Delicious chocolates! A little pricey, but well worth it for chocoholics. My wife wanted to try everything!

Best sea salt caramels on the planet! Also, the Wilmarvels are amazing.

Even in hard times like we find 2020/ 21 Chocolate is an x factor that makes peoples days. Wilmars is one of the best places to get Chocolate for that x factor.With great staff that is friendly they can really bring the goods.

Best caramels and chocolates. Favorite place!!!

Ive visitied and purchased from Wilmar on and off throughout the years. They are doing a wonderful job adjusting to the conditions for the current pandemic by providing hand sanitizer, wipes, 6 ft distancing reminder signs that go with their store. Really made me and my family feel comfortable on our recent visit. Excellent service as always as well. Thank you!

I really love the quality of the chocolate and other candies here! The staff gift wrapped some last-minute gifts we were sending out and gave us some tasty samples while we waited!! Always love to come to this store!!

The smell is intoxicating and the service is top notch.

So very expensive, but tasty chocolate. You have to be willing to pay a good amount to get a few

Really good chocolates!Used to give out nice samples.Not anymore

Been coming to Wilmars since I was a child! Best chocolate ever! Staff is always so wonderful! We would not think of going anywhere else for our chocolates!

Ordering online, they will not allow you to order 1 chocolate cow. They make you order a minimum of 6 chocolate cows. WHO THE HECK NEEDS 6 CHOCOLATE COWS?!?!?!?!?!?!?!?!?!?!?? I mean.......6 chocolate cows. Not 1, not 2, not 3, not 4, not 5, but they want you to order 6 CHOCOLATE COWS!!!!!! WHYYYYYYYYYYYYYY? Greed, thats why!

50+ years of eating chocolates here never gets old. Best milk chocolates around. Drive 85 miles to get them. Well worth the trip.

Amazing Chocolate and so many options!! Excellent customer service and don’t forget the Carmel Apples, and building your own chocolate bars!!! Yum!!

Super cool place with lots of different chocolates, plus you can make your own chocolate bar and watch them while they do so!

Delicious chocolates, great service, a little pricey though.

Thank you for all your help made sending my candy a lot easier enjoy Merry Christmas to all

Where to begin... everyone was so friendly and kind. The lady who checked us out was amazing. She was so nice and kind to us. The chocolates were beyond my expectations. It was so divine and scrumptious. We will be returning.

Wonderful staff and amazing chocolate items. You will be amazed with the selection.

The absolute best dont eat or serve any other chocolate

Great local chocolate store. They offer samples of their chocolates if you stop by. The day I stopped in they were sampling a Smores chocolate bar. Many varieties of quality chocolate are available to choose from in their glass display case. They do have some pre packaged chocolates available for sale too.

Great service, attentive, and excellent description to products!Looking forward to eating the chocolate!

Busy place. Excellent staff.

Thank you Wilmar Chocolates for the best Make Your Own Mix It Up Chocolate Bar!Your friendly and knowledgeable staff provided excellent recommendations.Cheers to the chocolateer chemists that know how to mix up the perfect tastebud treat.

My favorite is there seconds 😍 a surprise on every pick yea

I stopped in looking for that last special gift to complete my Christmas shopping for my wife. I was greeted by a smiling face offering me a sample of a chocolate candy. The store is well laid out with a dizzying array of chocolate products. Staff members seemed to genuinely enjoy their work, and were a joy to interact with. Oh, and the chocolate covered potato chips were a hit with my wife.

Always so nice to stop in! Staff is friendly, attentive, helpful. They greet you and offer a sample of their wonderful treats when you enter. And if they dont when you first arrive (all staff busy with other customers) they have always caught up with me before I leave! Everything Ive ever tasted has been 😋 super yummy! Ive often purchased boxes of chocolates and candy for friends and family that I need to mail. If you let them know that its for shipment they will add extra packing material and check with you on where youre sending (to be sure temperature/weather wont be detrimental to the chocolate/candy). They also have several choices of gift wrap paper available. I love Wilmar Chocolates!

Delightful candy store with wonderful chocolate and small town feel.

I’ve been coming here since I was in elementary school with my grandparents. Their favorite candy were the oysters and to this day, I still love them!!! This is the best chocolate/candy store in the Valley hands down. I like the fact that they have seasonal treats, which make you crave them in the off-season. The caramel apples are to die for, followed up with a side of Wilmarvels. Yum!!!! Keep up the great work paired with excellent customer service!

Great service and the chocolate is delicious

Good service and high quality. Price is competitive to similar stores, and quality is better.

Best chocolate shop in the area.

So friendly, great place to grab a gift for a loved one! They gift wrap the amazing chocolates so beautifully!

Wonderful local family business. Bought chocolates as Christmas gifts! The meltaways are fabulous. The chocolate pecan turtles melt in your mouth. A must try.

Definitely worth the drive off the beaten path.

The best chocolate around and super friendly people!

Pure heaven! The BEST sweet shop around. Huge selection of candy to choose from, the chocolates cant be topped and the store itself is delightfully quaint and old-fashioned. Staff is friendly and eager to help whether you want just a couple of pieces or an entire box of candy. They will even help you create your own special candy bar. Visiting should definitely be a family tradition.

If you like chocolate this is the best local place to go in town. The staff is very helpful and knowledgeable. The prices are comparable for fresh chocolates anywhere. I would definitely recommend this place to go to and get that special someone a nice box of chocolates. Huge variety to choose from

Great piece of Appleton. Stop in for wonderful chocolates, as gifts or for yourself♥️. We love doing the custom bar making in the back, they make big custom candy bars right in front of you! Always super nice!

Wilmar Chocolates is the epitome of the perfect small business. Their product is premiere, customer service is completely customer focused, and the atmosphere is welcoming, clean, and driven to ensure that you will return soon and often! Can’t say enough good things about Wilmar Chocolates! Thank you!

Who doesnt love chocolate.. best ever !!

Excellent customer service and the chocolate is to die for...

Excellent chocolates and customer service! My go to for gifts. Kids especially love the make your own chocolate bar.

Omg the candy here is superb!

The most friendly and cordial business Ive been to in years if ever. We drove by and saw an open sign. By the time we circled a block and parked the closed sign was in the window. I was disappointed as I had never been there before. My hubby had great childhood memories and wanted to share with me. We started to leave when I saw someone waving us in, and it was heaven 👏👏💖. They treated us as if we were 1st guest of the day, it was fantastic!!!!. Im a lifelong customer of Wilmars, just wait while I get all this chocolate off my fingers 🤣😎

Oh boy oh boy , if you have a sweet tooth , stay far away from this place . Your mouth waters the instant you walk through the front door. Such a great selection of chocolate everything ! Even able to have them custom mix a variety of things into a chocolate bar ! Enjoyed out time in the store !! Thanks Wilmar Chocolates!!

What a wonderful place! They accosted us immediately as we walked in with chocolate samples. They were very helpful and doted on us continually. We went to the back where the bar was open which means they will make you a large chocolate bar with four free mix-ins. Pretty neat.

Love this chocolate. Even people who say they dont like chocolate, will like this chocolate. Its as good as being in Belgium!

Great staff. Made my own chocolate bar: pistachios, toffee chips, potato chips, espresso and a dash of cayenne. Its good but next time wont add the cayenne! Good size bar for $10. They give samples at the chocolate case. Some items were spendy. Would visit again

Very fun! Cant go on their and come out empty handed! Their chocolate is delicious! You can customize a bar of chocolate to your own cravings and watch them make it in front if you! And always having fun challenges and drawings!

The best chocolate in the Midwest.

Great chocolate, but overpriced. Actually had a staff person correct me on how to hold the three $10 chocolate bars I was purchasing, in front of others in the shopping area. Are you kidding me?? Needs some serious training in appropriate customer service.

Best chocolates in the valley. The chocolate covered butter toffee and their sea salt caramels are both a must have.

An old fashioned candy shop with free smells and an occasional sample or two of their fantastic wares. This is a place that should not missed

BEST SHOP EVER. For certain seasons you can do guessing games to win things, such as a giant chocolate Easter bunny. They also have pamphlets you can buy to make your own chocolate bar, a very sensible gift when you have no idea what to get someone. In all, my experiences in that store have been nothing but great. 10/10 will go again.

Fantastic Carmel apples. 🍎

Hands down, some of the best chocolate around!! They also have a chocolate bar. Pretty cool for kids and adults.

Wilmars has a build your own candy bar station right in the back of the store. Pick your igedients and they hand craft the bar right in front of you. This is so unique and so much fun not to mention delicious! The store itself is amazing and they have the BEST butter toffe. So fresh and so good.

I have been all over and I have NEVER had a better caramel or piece of chocolate. Everyone here is always friendly and happy to help or answer questions. If you have never been here before or you live out of the area, order something. I guarantee you will be a customer for life! For people concerned about the price, yes, the chocolate can be expensive. Please keep in mind all of it is made from scratch. Its easy to tell by the taste of it that they use high quality ingredients and care about their product.

Amazingly good chocolate! Its so good a little goes a long way

The best chocolates in the country, wonderful employees, and enjoyed by myself since I was just a boy, will be a customer till the day I pass.

Wilmar never lets me down. This is a very well run place with top notch customer service, and of course amazing chocolate! Its definitely my favorite of the local chocolate shops.

Samples galore and very friendly atmosphere! Delicious chocolate!

I love how incredibly friendly people are and the way they greet you. Highest quality chocolate and Confections. Just a fun place to visit.

Best place to get speciality chocolate. Historical and fun...lots of nostalgic candy. Easter time has a contest and lots of choices for gift

Always amazing chocolate, and friendly service. Fun fact: every time I bring someone from out-of-town, they fall in love with this place. A true Appleton gem, and a must-visit. Get the Cherry Pie Bar.

Grew up going to wimars great then and now. Award winning chocolate what could be better

Great staff and chocolate, little pricey though

A delicious candy store with a one of a kind candy bar making experience that you wont want to miss! With mix-ins of a great variety, your personalized candy bar is one that is tailored to your liking making it delectable!

So glad we stopped in. We went into the back of the store to the create our own bars and it was so mu h fun! Great activity, especially for out of town guests.

The best in the valley

Very impressed with everything including fantastic customer sevice.

Best chocolate and caramel around.

Nice, friendly staff. Yummy chocolates in many varieties, beautiful caramel apples. Free sample is a great plus!

If your looking for fine chocolate, this is your place! The best in the entire Fox Valley and surrounding areas.

Semi sweet chocolate is wonderfully smooth and rich. Making our own candy bars was so fun. Plenty of options to add to your bar. Very friendly helpful staff.

Wilmars is THE place to go if you want chocolate. It has the feel of an old time candy store. Their chocolates are simply great! A nice extra touch is that you can go to a part of their store and actually see them making chocolates by hand. I could just sit there and smell the chocolate aroma all day. The staff is extra friendly and explain how they make the chocolates. Ive been a lfietime customer of theirs and never been disappointed.

Needed a few quick gifts and found out they have sugar free chocolates! They even gift wrapped them love this place and it is close to home, always like to help a local business out.

Love there service and fee treat upon arrival. I agree that this is the best place in Fox valley to get chocolate.

Best chocolate and candy in town! 10/10 would go again! I also know the kid painted on the side of the building ;)

My favorite place. Exceptional chocolate; exceptional staff. Greeted with free samples and delightful aroma!

You walk in the store and it immediately throws the delicious scent of high-quality chocolate at your face! When theyre open for you to customize your own chocolate bar, you pay $10 for 1/2 a pound of high-quality chocolate how you want it! Or you can buy a pre-made bar for the same price. Heres my bar, I call it the Angel and Devil: Milk-dark chocolate blend, cashews, dried strawberries, oreo cookies, sea salt, cayenne pepper, peanut butter chips (optional). This place is perfect to get the perfect gift for the chocoholic in your life. Its a shame that they take a summer vacation.

Such a fun experience. We made our own candy bars and my kids loved it!

Very polite employees very helpful. Was my first time at this store. Good selection and variety of chocolate dark and milk chocolate.

Amazing & award winning chocolates! They even offer samples! If you are looking for sugar-free chocolates, you have to try theirs.

Best chocolate shop around. Id go there every day if possible. They make our kids Easter morning the best ever every year.

Love the chocolate but it is a little pricey.

I was in at Christmas and the store was packed. Everyone knows how magical it feels inside at Christmas. Its a must- have every year.

Chocolate is divine! And homemade of course.

If you are looking for the best chocolate in Wisconsin look no further. Opening the door expect wonderful service, offering me a part of a candy bar, a warm hello and happy faces; it wont stop there the experience begins once you try the chocolate. The deep decadent flavor of the basic chocolate really expands your normal view of chocolate. If plain chocolate isnt your things thats ok they have every type you could hope to obtain. From butter toffee to caramel they have your classics as well as oysters (not seafood) and other obscure candies. They also have custom candy bars that can be crafted with a ton of variety and mixns. If you are really looking for the perfect gift for a relative or just something to treat yourself this is hands down the place to stop at in the valley.

The chocolate is always rich and the store is so beautiful!

Very Friendly people...AND they have cherries on wire !!!

Yum. High end chocolates preboxed or made to order. You can visit the room they make the chocolates in. Everyone is very nice and there is always a sample offered.

Awesome chocolate. Lots of fun making your own candy bar with whatever you want in it...within reason that is. Only bummer is closed for all of July.