The reason I rated it 3 stars,is because the very 1st time I purchased (liver cheese) from this brand,it was a sweet, subtle, almost creamy taste,that was super duper delicious...so much so that I bought the whole row at the store.Then time went by and I hadnt been to Ingles in awhile, and I decided today to get some more liver cheese,so I bought 3 pks.and couldnt wait to taste that delicious flavor, But lo and behold, I was sadly disappointed...it Was Not the Same flavor I remember, somebody wasnt consistent with the product, and I tasted the underwhelming difference.Now it tastes like liverwurst,or potted meat its much more saltier...and Im totally disappointed,it did stand alone in taste,now its like every other similar product!!!!